Privacy policy
This Privacy Policy explains how Novoro, doing business as Novoro (“Novoro,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes your personal information when you visit mynovoro.com, purchase our products, communicate with us, or otherwise use our website, online store, or related services (collectively, the “Services”).
Our store is powered by Shopify, which provides the ecommerce infrastructure used to operate portions of the Services.
This Privacy Policy should be read together with our Terms of Service and other applicable policies.
If there is a conflict between this Privacy Policy and our Terms of Service regarding the collection, use, or disclosure of personal information, this Privacy Policy will control.
By using the Services, you acknowledge that you have read this Privacy Policy.
1. PERSONAL INFORMATION WE COLLECT
“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to an identifiable individual.
Depending on how you interact with Novoro, we may collect the following categories of personal information:
Contact Information
Including:
- name;
- email address;
- telephone number;
- billing address; and
- shipping address.
Order and Transaction Information
Including:
- products viewed;
- products added to your cart;
- products purchased;
- order history;
- returns;
- refunds;
- cancellations;
- discounts used; and
- transaction details.
Payment Information
Payment information may include:
- payment method;
- payment card details;
- payment authorization information; and
- billing information.
Payment information may be processed directly by Shopify, payment processors, or other payment service providers. Novoro may not directly receive or store complete payment card numbers.
Account Information
If account functionality is available, we may collect:
- username;
- account credentials;
- saved preferences;
- account settings; and
- order history.
Communications
We may collect information you provide when you:
- contact customer support;
- email us;
- submit a refund or guarantee claim;
- participate in a survey;
- submit a review;
- communicate with us through social media; or
- otherwise contact Novoro.
Device and Technical Information
We may automatically collect certain information about your device and use of the Services, including:
- IP address;
- browser type;
- device type;
- operating system;
- device identifiers;
- network information;
- referring URLs; and
- other technical identifiers.
Website Usage Information
We may collect information relating to your interactions with our website, including:
- pages viewed;
- products viewed;
- time spent on pages;
- links clicked;
- cart activity;
- checkout activity; and
- interactions with advertisements or marketing campaigns.
Reviews and User-Submitted Content
If you submit reviews, photographs, testimonials, videos, or other content, we may collect and process that content together with information associated with your submission.
2. SENSITIVE PERSONAL INFORMATION
Novoro does not intend to collect sensitive medical information through ordinary purchases.
However, because we sell wellness and dietary supplement products, customers may voluntarily provide health-related information when contacting customer support, submitting a product complaint, reporting an adverse reaction, or asking a product-related question.
Please do not provide medical records, diagnoses, prescription information, or other sensitive health information unless reasonably necessary for your inquiry.
Where sensitive personal information is provided to us, we will process it only as reasonably necessary to respond to your request, comply with applicable law, protect health or safety, investigate an adverse event, or otherwise fulfill a legitimate business or legal purpose.
3. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information:
Directly From You
For example, when you:
- place an order;
- create an account;
- contact us;
- subscribe to marketing;
- submit a review;
- participate in a promotion; or
- submit a refund, replacement, or guarantee request.
Automatically
We may collect certain information automatically through:
- cookies;
- pixels;
- tags;
- analytics technologies;
- browser storage; and
- similar technologies.
From Service Providers
We may receive information from companies that provide services to Novoro, including:
- Shopify;
- payment processors;
- shipping and fulfillment providers;
- analytics providers;
- customer-support systems;
- fraud-prevention providers; and
- marketing platforms.
From Business and Advertising Partners
We may receive information from advertising networks, social-media platforms, affiliates, marketing partners, or other third parties where permitted by law.
4. HOW WE USE PERSONAL INFORMATION
We may use personal information for the following purposes.
Providing and Fulfilling the Services
We may use your information to:
- process orders;
- process payments;
- ship products;
- provide order updates;
- manage customer accounts;
- process refunds or replacements;
- administer our 60-day money-back guarantee;
- provide customer support; and
- otherwise perform our obligations to you.
Improving Our Services
We may use information to:
- understand how customers use our website;
- improve products and website functionality;
- personalize your shopping experience;
- identify technical problems; and
- analyze business performance.
Marketing and Advertising
Where permitted by law, we may use personal information to:
- send promotional emails;
- send promotional text messages where you have consented;
- advertise Novoro products;
- measure advertising performance;
- personalize advertisements; and
- show advertisements based on your interactions with our Services.
You may opt out of promotional emails at any time using the unsubscribe link included in those messages.
Security and Fraud Prevention
We may process information to:
- verify transactions;
- detect fraud;
- prevent unauthorized activity;
- protect our customers;
- protect our business;
- secure accounts and systems; and
- investigate suspicious or unlawful activity.
Legal and Regulatory Purposes
We may process information where reasonably necessary to:
- comply with applicable law;
- respond to lawful government requests;
- respond to subpoenas or court orders;
- establish or defend legal claims;
- enforce our Terms and policies;
- maintain tax or accounting records; and
- comply with product-safety or adverse-event reporting obligations.
5. LEGAL BASES FOR PROCESSING
If you are located in the European Economic Area or United Kingdom, we process personal information under one or more legal bases permitted by applicable law.
These may include:
Performance of a Contract
We process information where necessary to:
- process your order;
- receive payment;
- ship your products;
- provide customer support; or
- otherwise fulfill our agreement with you.
Legitimate Interests
We may process information where necessary for legitimate business interests, including:
- improving the Services;
- preventing fraud;
- securing our website;
- operating our business;
- analyzing website performance; and
- providing relevant advertising,
provided those interests are not overridden by your rights and freedoms.
Consent
We rely on consent where required by law, including for certain:
- marketing communications;
- cookies; or
- advertising technologies.
You may withdraw consent at any time where processing is based on consent.
Legal Obligations
We may process information where necessary to comply with legal or regulatory obligations.
6. COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies, pixels, tags, software development kits, and similar technologies to operate and improve the Services.
These technologies may be used to:
- remember your preferences;
- keep items in your cart;
- maintain website functionality;
- analyze website traffic;
- measure advertising effectiveness;
- prevent fraud; and
- personalize marketing.
Where required by law, we will obtain consent before using non-essential cookies.
You may be able to manage cookie preferences through our cookie banner, privacy settings, or your browser settings.
Disabling certain cookies may affect the functionality of the Services.
7. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information where reasonably necessary for legitimate business purposes.
Shopify
Our store is hosted by Shopify.
Shopify processes personal information in connection with providing ecommerce services, website functionality, security, analytics, and other features.
Service Providers
We may disclose information to service providers that assist with:
- payment processing;
- website hosting;
- fulfillment;
- shipping;
- customer support;
- analytics;
- fraud prevention;
- email marketing;
- SMS marketing;
- cloud storage; and
- technology services.
These providers generally process information on our behalf or according to their own privacy policies.
Advertising and Marketing Partners
We may disclose certain information to advertising and marketing providers to measure campaigns or provide personalized advertising.
Depending on where you reside, these activities may legally constitute “selling,” “sharing,” or processing personal information for “targeted advertising.”
Where applicable, you may opt out of these activities.
Legal and Safety Reasons
We may disclose personal information where reasonably necessary to:
- comply with applicable law;
- respond to valid legal process;
- protect our legal rights;
- investigate fraud;
- protect customers;
- prevent harm; or
- enforce our agreements.
Business Transactions
Personal information may be transferred in connection with a:
- merger;
- acquisition;
- financing;
- reorganization;
- bankruptcy;
- sale of assets; or
- sale or transfer of all or part of our business.
8. SHOPIFY
Novoro uses Shopify to operate our ecommerce store.
Information you provide through the Services may be transmitted to Shopify and processed by Shopify to provide, secure, improve, and personalize its services.
Shopify may also process information relating to your interactions with Novoro and other Shopify merchants where permitted by applicable law.
You can learn more about Shopify's privacy practices through Shopify's Consumer Privacy Policy and Privacy Portal.
9. PERSONALIZED ADVERTISING AND OPT-OUT RIGHTS
We may work with advertising providers that use information regarding your activity on our website to provide or measure personalized advertising.
Depending on your jurisdiction, you may have the right to opt out of:
- targeted advertising;
- sale of personal information; or
- sharing of personal information for cross-context behavioral advertising.
Where required by applicable law, we may also recognize supported browser-based privacy signals, including Global Privacy Control.
10. EMAIL AND SMS MARKETING
If you subscribe to promotional communications, we may send you marketing messages.
You can unsubscribe from promotional emails by clicking the unsubscribe link contained in the email.
If Novoro provides SMS marketing, you may opt out by following the instructions provided in the applicable text message.
Opting out of marketing communications will not prevent us from sending necessary transactional communications relating to:
- orders;
- shipping;
- payments;
- account security;
- refunds; or
- customer-service inquiries.
11. CHILDREN'S PRIVACY
The Services and Novoro dietary supplement products are intended for adults unless expressly stated otherwise.
We do not knowingly collect personal information from children under the age required by applicable law.
If you believe a child has provided personal information to us without appropriate authorization, please contact us at:
If appropriate and legally required, we will take reasonable steps to delete that information.
We do not knowingly sell or share the personal information of individuals under 16 for targeted advertising purposes.
12. SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no method of electronic transmission or storage is completely secure.
We therefore cannot guarantee absolute security.
You are responsible for protecting your account credentials and should not disclose passwords or other access credentials to unauthorized persons.
If you believe your interaction with Novoro is no longer secure, please contact us.
13. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:
- fulfill orders;
- maintain customer accounts;
- provide customer support;
- process refunds;
- resolve disputes;
- prevent fraud;
- comply with tax and accounting requirements;
- satisfy product-safety obligations; and
- enforce our agreements.
Retention periods vary depending on the nature of the information and applicable legal requirements.
When information is no longer reasonably necessary, we may delete, anonymize, or de-identify it, subject to applicable law.
14. YOUR PRIVACY RIGHTS
Depending on where you live, you may have certain rights regarding your personal information.
These rights may include:
Right to Access or Know
You may have the right to request information regarding the personal information we hold about you.
Right to Correct
You may have the right to request correction of inaccurate personal information.
Right to Delete
You may have the right to request deletion of certain personal information.
Right to Data Portability
You may have the right to receive certain personal information in a portable format.
Right to Opt Out of Targeted Advertising, Sale, or Sharing
You may have the right to opt out of certain advertising-related uses or disclosures of your personal information.
Right to Restrict Processing
In some jurisdictions, you may request that certain processing be restricted.
Right to Object
You may have the right to object to certain processing based on legitimate interests.
Right to Withdraw Consent
Where processing is based on your consent, you may withdraw that consent at any time.
Withdrawal does not affect processing that occurred lawfully before consent was withdrawn.
Right to Appeal
Where provided by law, you may have the right to appeal our response to your privacy request.
You may submit a privacy request by contacting:
We may need to verify your identity before completing certain requests.
You will not be unlawfully discriminated against for exercising your privacy rights.
15. AUTHORIZED AGENTS
Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf.
We may require evidence that the agent has authority to act for you and may also require you to verify your identity directly with us.
16. GLOBAL PRIVACY CONTROL AND DO NOT TRACK
Where required by applicable law, we recognize supported Global Privacy Control signals as a request to opt out of certain targeted advertising, selling, or sharing activities.
Other browser “Do Not Track” signals may not be recognized because there is not currently a universally accepted standard for interpreting them.
17. INTERNATIONAL DATA TRANSFERS
Novoro, Shopify, and our other service providers may process information in countries other than the country where you reside.
Privacy and data-protection laws may differ between jurisdictions.
Where required by applicable law, international transfers of personal information will rely on appropriate safeguards.
For transfers from the European Economic Area or United Kingdom, these may include:
- adequacy decisions;
- Standard Contractual Clauses;
- UK International Data Transfer mechanisms; or
- another legally recognized transfer mechanism.
18. THIRD-PARTY WEBSITES
Our Services may contain links to websites or services operated by third parties.
Novoro does not control the privacy, security, or data-handling practices of independent third parties.
If you visit an external website, you should review that website's privacy policy before providing personal information.
The inclusion of a third-party link does not necessarily constitute an endorsement by Novoro.
19. REVIEWS AND PUBLIC CONTENT
Information you voluntarily publish through public or semi-public features, including customer reviews or social-media interactions, may be visible to other users.
You should avoid publicly posting information that you do not want others to see.
If you submit content for publication by Novoro, our use of that content will also be governed by our Terms of Service and applicable law.
20. PRIVACY REQUESTS AND IDENTITY VERIFICATION
When you submit a privacy request, we may request information reasonably necessary to verify:
- your identity;
- your authority to make the request; and
- the information to which the request relates.
We will use verification information only for purposes reasonably related to processing the request, except where otherwise permitted by law.
We will respond within the timeframe required by applicable law.
21. COMPLAINTS
If you have concerns regarding our privacy practices, please contact us first at:
Depending on where you reside, you may also have the right to lodge a complaint with an applicable privacy or data-protection regulator.
Residents of the European Economic Area may contact their local supervisory authority.
Residents of the United Kingdom may have the right to contact the UK Information Commissioner's Office.
22. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in:
- our business;
- our Services;
- technology;
- legal requirements; or
- privacy practices.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
Where required by law, we will provide additional notice of material changes.
23. CONTACT US
For questions regarding this Privacy Policy, our privacy practices, or your privacy rights, contact:
Novoro
Email: mynovoro@gmail.com
For purposes of applicable data-protection law, Novoro is the controller of personal information where Novoro determines the purposes and means of processing.